Wednesday, February 3, 2010

London’s FASHION FRINGE ‘09 winner, JENA.THEO at Bloomingdale’s Soho

By: Shane Terenzi

I know the purpose of this blog is to talk about celebrities and makeup but tonight I got to attend, representing The Fashion Journal, an exhibit of Fashion Fringe at Covent Garden winners JENA.THEO’s winning collection at Bloomingdale’s and want to share what I saw. This event was part of the build up to Mercedes-Benz Fashion Week 2010 and sponsored by Bloomingdale’s in Soho, a new boutique hotel Crosby Street, and Fashion Fringe.

The very talented duo JENA.THEO is comprised of Jenny Holmes and Dimitris Theocharidis. They met in 2002 at The London College of Fashion and decided to collaborate on a collection for The Fashion Fringe competition. Their collection was picked as the best out of 1500 entries, and it is clear why. Full of innovation, creativity, and uniqueness, JENA.THEO celebrate women’s shape, sexual expression, and boldness in their designs. Their work blends a unique mix of Greek and British heritage to modern ideas and attitudes.

I had a chance to talk with JENA.THEO and when asked why this is the collection they put together, they said that obviously they had thousands of ideas but the pieces that ended up in the collection were the pieces that stood out to them- that really made a statement. Through reviewing the collection of about 20 pieces, some dresses, some separates, I saw the client being someone who wanted to feel that they were wearing the most up to date fashion, couture on some occasions, but that was still practical. They love playing with volume and exposure. There was this gorgeous dress that struck me. It had yards and yards of this amazing fine cashmere jersey. Another piece that I loved was a pair of high-wasted gray denim jeans. Using their idea of exposure, their were two cut outs on either hip that made this jean unique. There were several pairs of pants that were made of the cashmere jersey and full of fabric. I asked if she thought any type of women could wear this pant and she said that her friend that was 6’1’’ and a size 14 raves about how great and slimming the pants look on her. As Holmes said, “You don’t have to wear skinny jeans to feel skinny! That’s what we wanted to show.”

I am so excited to see what this designer duo have up their sleeves for their next autumn/winter collection scheduled to show at London Fashion Week on February 19th in the British Fashion Council Tents at Somerset House.

To check out their collection go to their website,

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Photo Credits: JENA.THEO Promotional, Personal Photos

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